These events are opportunities to align the values and goals of an organization with their employees by creating a shared experience

tips for event planners on being successful

Success of your operating company

of event you choose will depend on the company, objectives and budget.

Event Type

A celebratory event may be appropriate for a small business that has just won an award. An awards gala might be better for a larger company with more money and connections to spread around.A corporation will have a certain value to your brand, and you do not want to select a catering company that is doing business with one of your competitors, or rent an open air tent at a park on event day. If you choose these types of options, and it turns out that the weather is bad, this may turn off your audience.


Do not underestimate the importance of having a security plan in place for any corporate event. This is something that makes or breaks your event. You do not want to be turned away at the last minute with little to no notice.

Get Sponsors

Even when your company is small, you can still get sponsors for an event. While this may seem like easy marketing, it is not always that simple, especially if the company in question has a “loyalty” policy and may ask

Good Venue

A good venue is essential for any corporate event that you plan and run. The size, cleanliness, location and capacity must be taken into consideration. It is never a good idea to pick a venue that does not meet all the requirements for your event.

Do Your Homework on the Hosts

If you are thinking about inviting potential customers to your corporate event, check their profile first before making any decisions or taking any actions.

For example

If the purpose is to have an awards night with your staff and customers, then this should be clearly outlined in the invitation.

provide a list of potential customers before they make a decision to sponsor your event.


Spa Retreat

Event Marketing

Your event cannot be successful unless you market it correctly, so it is vital that you get this right from the very beginning. For example, if you are planning a small talk for a few people in your office, then passing out flyers to everyone would not be the best way to market it. Event planners must always evaluate a venue's ability to meet their needs. This involves attending facilities tours, visiting them in person if possible, and evaluating their event portfolio or a list of references.